360° & interactive videos
360° films, with or without a headset, and interactive videos where the viewer decides. The story becomes a space to explore.
360° & interactive videos:
what is it?
360° video captures a real scene in every direction: viewers choose where to look, with a mouse, a finger or a headset. Interactive video adds decision points: viewers choose what happens next, and the story becomes a path they build themselves.
A traditional video imposes a frame and a sequence. 360° frees the viewer's gaze: they explore the scene as if they were there. Interactive video goes further still and hands them control of the story itself.
Moving from passive viewer to active participant changes everything for attention and retention. People remember a story whose course they decided far better than a film they simply watched. That is what makes the format so effective, for training and for discovery alike.
How it works
Write and script
We define the message, the 360° viewpoints and, where relevant, the interactive branches.
Film in 360°
We capture the real scene with 360° equipment, planning positions and action in every direction.
Edit and add interactivity
We edit the film and add the points of interest and choices that turn viewers into participants.
Publish for web and headset
The experience is published online and, if needed, adapted for virtual reality headsets.
What we actually deliver.
When should you use it?
- Show a site, a factory or an event to people who cannot be there
- Offer branching training that follows the learner's decisions
- Immerse audiences in a testimonial or a guided tour
- Deliver the same experience on the web and in a VR headset
What we produce
- 360° filming
- Interactive journeys
- Headset & web delivery
Every project is scoped with your teams, built in short cycles and overseen by a dedicated project manager, from design thinking to deployment.
Other areas of expertise