Augmented reality
Overlay 2D, 3D and video onto the physical world. AR makes information, products and instructions tangible, right where the user needs them.
Augmented reality:
what is it?
Augmented reality overlays digital elements (2D, 3D, video, information) onto the real world, through the screen of a smartphone, a tablet or smart glasses. Unlike VR, users stay in their own surroundings: digital content adds to them, in the right place at the right time.
Where VR replaces the real world, AR adds to it. Users keep their feet on the ground and receive digital information directly on what is in front of them: a product, a machine, a place. No break from their surroundings, just an extra layer of information.
This closeness to reality makes AR very concrete, but it demands precision: digital content has to line up exactly with the physical world to be credible and useful. That is where the quality of an augmented experience is won or lost.
How it works
Choose the trigger
We define what launches the AR: a product, an image, a place, a marker or object recognition.
Design the digital layer
We create the 2D, 3D or video content that will enrich the real world, and decide how the user interacts with it.
Anchor it to the real world
We fine-tune the anchoring so the digital content sits precisely on the physical environment.
Deliver without friction
The experience is delivered as web AR, with nothing to install, or as an app, depending on the intended use.
What we actually deliver.
When should you use it?
- See a product or a piece of furniture at home before buying
- Guide a technician step by step through a maintenance task
- Bring packaging, a poster or a point of sale to life
- Add a layer of information to a site or a heritage location
What we produce
- Product visualisation
- Maintenance support
- Experiential marketing
Every project is scoped with your teams, built in short cycles and overseen by a dedicated project manager, from design thinking to deployment.
Plateau 3D, the interactive mixed reality model.
A place, an industrial site or a monument appears on a table. Participants walk around it, open points of interest and explore together, headset on, without losing sight of the room.
Other areas of expertise