Marketing & augmented packaging
Bring packaging, a poster or a point of sale to life: the medium becomes interactive.
What is it, in practice?
AR brings packaging, a poster or a point of sale to life: the physical medium becomes interactive and tells a story. A rare and memorable way to capture attention.
Packaging or a poster gets only a few seconds of attention and has limited space. AR breaks that limit: point a smartphone at it and the medium comes alive, extending into video, 3D or a game.
Beyond the surprise effect, AR marketing creates a moment of active engagement, where people choose to interact with the brand. And every activation can be measured: you know how many people scanned, and what they did next.
How it works
Find the idea
We decide what the physical medium should trigger: animation, 3D, a game, exclusive content.
Produce the content
We create the 2D and 3D elements and the experience that will appear over the real medium.
Launch with nothing to install
The AR runs on the web, opened with a simple scan, with no app to download.
Measure engagement
We track scans and interactions to assess the reach of the activation.
When should you use it?
- Animate packaging or product boxes
- Enhance a poster, a flyer or a shop window
- Create an activation at an event
What we deliver
- AR experience with nothing to install (web)
- Creation of 2D and 3D content
- Engagement statistics
Every project starts with scoping your needs and checking feasibility, before a single line of code.
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