Interactive & branching video
Hand control to the viewer: at each branch, they choose what happens next.
What is it, in practice?
Interactive video hands control to the viewer: at each branch, they choose what happens next. The story becomes a journey, ideal for training and engagement.
In an interactive video, viewers are no longer in front of the screen, they are inside it. At key moments they decide: which answer to give, which way to go. The film branches according to their choices.
The format is especially powerful in training: it puts learners in a position to make decisions and shows them the consequences. They no longer learn the right answer, they experience it. And every path taken can be measured.
How it works
Script the branches
We write the story as a tree: the decision points and the consequences of each choice.
Produce the sequences
We shoot or edit the different branches that make up the possible paths.
Build the interactivity
We link the sequences in an interactive player where viewers make their choices.
Track the paths
We measure users' choices to assess understanding and improve the scenario.
When should you use it?
- Train with branching scenarios
- Assess decisions in realistic situations
- Draw audiences into a non-linear story
What we deliver
- Branching script
- Interactive web player
- Tracking of choices and paths
Every project starts with scoping your needs and checking feasibility, before a single line of code.
More 360° & interactive videos services