Distribution

Distribution & branding

A good podcast needs to be found and heard: platforms, branding, spin-off clips.

The idea

What is it, in practice?

A good podcast needs to be found and heard. Publishing on the platforms, visual branding, short clips: we turn your podcast into a regular fixture.

A well-produced episode is no use if nobody finds it. Distribution means publishing it in the right format on listening platforms such as Spotify or Apple Podcasts, through an RSS feed that updates them automatically every time a new episode goes out.

Around that release, visibility is what counts: artwork that stands out in a list, carefully written descriptions, and short clips cut for social media. That work is what turns a back catalogue of episodes into a show people follow.

In practice

How it works

01

Set up distribution

We set up the RSS feed and the accounts on the listening platforms.

02

Create the branding

We design the visual and sound identity that makes the podcast recognisable.

03

Publish the episodes

We put each episode live with a well-crafted title and description.

04

Cut clips for social

We edit short clips that make people want to hear the full episode.

Use cases

When should you use it?

  • Publish on every listening platform
  • Create your visual and sound identity
  • Turn episodes into clips for social media

What we deliver

  • Multi-platform publishing
  • Visual and sound branding
  • Clips and social formats

Every project starts with scoping your needs and checking feasibility, before a single line of code.