Consumer products

Consumer apps

Bring a service or a brand into people's everyday lives.

The idea

What is it, in practice?

A consumer app brings a service or a brand into people's everyday lives. The challenge: an experience that is simple, smooth and makes people come back.

A consumer app is aimed at people who have no obligation to use it. The slightest friction, the slightest lag, and they drop it. So the quality bar is high from the very first screen.

Success comes down to two things: an experience that makes sense straight away, and a reason to come back. Care over the interface, speed, and features that build a habit make the difference between an app that gets installed and one that actually gets used.

In practice

How it works

01

Define the proposition

We define the service, who it is for and what will make people want to come back.

02

Polish the experience

We design a clear interface and a smooth journey, tested with real users.

03

Develop and publish

We build for iOS and Android and publish to the app stores.

04

Engage and retain

We track usage and add notifications and improvements to keep the habit going.

Use cases

When should you use it?

  • Launch a mobile service for the public
  • Extend your brand into everyday use
  • Build a loyal user community

What we deliver

  • iOS and Android app, published
  • Carefully designed user journey
  • Notifications and retention features

Every project starts with scoping your needs and checking feasibility, before a single line of code.

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